from his “middle-class” life. The lowest income gives everybody 
a considerable piece of the same middle-class existence. That 
is, we really have homogenized our schools and factories and 
cities and entertainment to a great extent, just because we are 
literate and do accept the logic of uniformity and homogeneity 
that is inherent in Gutenberg technology. This logic, which had 
never been accepted in Europe until very recently, has suddenly 
been questioned in America, since the tactile mesh of the TV 
mosaic has begun to permeate the American sensorium. When 
a popular writer can, with confidence, decry the use of the car 
for travel as making the driver “more and more common,” the 
fabric of American life has been questioned.

     Only a few years back Cadillac announced its “El Dorado 
Brougham” as having anti-dive control, outriggers, pillarless 
styling, projectile-shaped gull-wing bumpers, outboard exhaust